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“Why Americans DIY!”

At Ace, we’ve been fascinated to learn why Americans “DIY,” that is, tackle do-it-yourself projects themselves. The DIY craze continues as Americans flock to hardware stores and home centers, spend weekends painting, planting and plumbing, and get hooked on home improvement TV shows.

That’s why we launched the first-ever “Why Americans DIY” study, conducted by an independent research firm, which surveyed by telephone 1,000 adult homeowners in the United States. The research was completed in February 2005.

The new national survey reveals a unique blend of practicality and pride as the major motivators that propel such involvement and drive millions to tackle DIY home improvement tasks and projects.

To learn more, each section of this site has been designed to bring you the full results for each area, complete with media materials/press releases, high resolution images and charts. Or, simply contact a member of the Ace Public Relations team.